World of Fun is the pioneer in the amusement industry in the Philippines. We operate family entertainment centers all over the country.
World of Fun started with a single store in SM City, North EDSA December 1987. In a span of few years, more outlets were opened in other malls nationwide.
Our logo reflects the current mood of times – short, punchy and memorable – and relevant to our primary target market, which are the children and teenagers.
Since Filipinos are fond of abbreviating long brand names into shorter versions, we use the acronym of World of Fun, WOF. Its one-syllable word makes the brand name easily remembered and pronounced.
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